Have you ever took a car for a test drive and not wanted to take it back to the showroom? I doubt you have ever been that obsessed, but it is difficult not to see the funny side to this advert.
The story begins with a salesman who takes a man out for a test drive. However, the man drives home and we see the salesman present at important moments in the family's life. He holds the man's hand during the birth of their child, helps out with a spot of DIY and features in the family photo (a personal favourite touch of mine).
I think this advert works very much like the Pringles advert, which claimed that "once you pop, you can't stop", though of course a very different product. Suzuki are also trying to target middle-aged families and this advert talks to this demographic exactly. The message is clear, the theme tune memorable and it is clear that Suzuki is being advertised.
Most normal people would buy the car and let the salesman back to his job, but then the advert wouldn't be as fun?! I am sure Suzuki will be able to increase their very small market share in the vehicle market with this bit of marketing gold. Nothing fancy, nothing flash, just a simple message targeting the right people.
No comments:
Post a Comment